Content Creation / Multimedia Production
Aloha & Welcome to Content Creation Section on Our Site.
Developing an actual content strategy is so beneficial to your business, you simply can’t afford to neglect this subject!
Question: Would you be interested in learning how to create simple yet highly effective content that can change people’s lives and change your financial future in the process?
First off you don’t need a massive budget to create content for your project. Keep in mind one of our favorite content marketing strategies is Guerrilla Marketing; which is a bit more rugged and raw and based around delivering a message without the Hollywood glitter or ridiculous cost.
Preface: the following article gets into details of creating content yourself. However if you just don’t have the time or confidence to create great content, we have a professional solution for you at the end of this article, with that said we highly encourage to read this entire article to gain useful insight.
In this article you will learn why creating content is so important for your business and why you want to do it ASAP!
“Understanding the expertise, art, passion and structure of quality content is a recipe for success online.”
First Off, Why is High Quality Content So Important?
On a deeper level, high quality content truly can have profound implications; it has the power change people’s lives and literally affect the world. No Joke!
For example; perhaps you have read a book or watched a movie that changed the way you thought or actually changed the direction of your life? While high quality content is subjective, if your life has ever been truly affected by content, I think you could agree, it must of been high quality content to have that effect on you.
The point is there is no doubt that quality content can have a big impact on people’s lives and in your business.
It should be pretty obvious, that level of content creation would be quite lucrative for your business, if you knew how to create it, and leverage it easily.
Here Are A Few Major Benefits Of Creating Top-Notch Content.
- High quality content for your audience will position your business as expert in your niche or at least a go to person / service providers in your field.
- Done correctly you will receive natural Google friendly backlinks to your website as you place various forms of content all over the Internet. This will bring not only direct traffic to your website, yet it will also help to increase your search engine rankings and visibility on the web. As you create more content you will slowly but surely get more incoming backlinks, social signals and traffic coming to your website.
- A well-rounded ongoing content strategy will continuously generate new traffic for your business. In time you will build your authority, get higher search engine rankings which will generate more traffic, more leads and simply more revenue.
So Now You Understand The Importance, You will need to do a little bit of Research.
Successful Content Marketing is all about supply and demand. If there is no demand your content will fall on deaf ears.
Pro Tip: You can use services like Survey Monkey to conduct a quick survey and find out what type of information people are looking for in your market. Unless you are already an expert in your field you will need to do some market research to find out what specific problems, pains and issues your audience is dealing with so you can then go out and create content that answers their specific questions.
Or you can simply type your keyword + forum into Google and go and sign up and read various forum threads about your topic as you take notes on the biggest problems that people are having in your market. This will be your ammunition. Writing an entire article on market research is beyond the scope of this article, however that should be enough to get you started.
Once You’ve Done Market Research What Type Of Media Should You Create?
There’s a lot of different ways to create content! If your new to the subject the first thing you’re going to want to do is get familiar with the various types of content and media.
First off, by understanding what type of content works best for your specific audience and then developing a content marketing strategy based around that, is a big part of leveraging the Internet and positioning yourself for success online an off-line as well.
To get started we recommend you find out which types of content are most popular in your market and focus on creating those types of content, at least initially though in time the more types of content you create, the better chances of success you will have.
A simple way to find out what type of content is being created in your market is to type in your main keyword or keywords (one at a time) into Google and visiting the top 10 websites that are ranked for your keywords. You will want to see what type of content the top 10 sites are creating. Take special notice of the top 3 competitors as this is where the bulk of the traffic goes to, and whatever type of content they’re creating Google approves of so definitely take notice.
So whether they are creating articles, videos, infographics or if they are doing content curation etc… It should go without saying whatever type of content is popular in your niche you will want to be creating some yourself or having someone create it for you.
To aid you in your research learning which type of content is best for your audience, here is a List of various types of Content (in no particular order) that you should become familiar with.
- Video Marketing
- Article Marketing
- Content Curation
- Case Studies
- Comic Strips
- Google Hangouts
- Slide-Share Presentations
- User Generated Content
- How To Guides And Tutorials
- Blog Post
- Industry Specific News
- Press Releases PDF’s
- Audio / MP3s
To get started look at your competitors get a feel for what type of content your top ranking competitors are using, take note because you will want to be creating similar content or better.
Creating An Individual Piece Of High-Quality Content Is Really Just Your First Step.
The bigger picture is that you will need to come up with an overall content strategy, because just randomly writing about stuff you think your audience will like will often not get you very far. This gets into an area where expertise in online marketing will save you quite a bit of grief and wasted time. Study hard – market research is your friend.
If the thought of having to create a bunch of content, learning how to do proper keyword research and market Analysis seems like a buzz kill, not to worry friend we got you covered.
For Those Of You That Understand The Need To Have High Quality Content Created, But Are Simply Too Busy To Take The Time To Learn How To Do It Right…
We Have A Solution For You…
We offer a service that will get the job done for you.
Not only will we create individual pieces of content for you, we are proud to offer a much bigger service.
A monthly content creation strategy is sure to raise your authority online, engage your audience and bring you traffic. We are proud to offer our own personal pure white hat (Google, Bing & Yahoo friendly) content creation strategy. As an overall piece of a bigger picture marketing strategy that will secure your business better rankings in the search engines.
We have a fully equipped multimedia production studio and specialize in all forms of online and off-line content creation from audio, video, graphics, article / script creation etc…. Our team has over 15 years of professional experience.
Our production studio and speedy workflow allows our team to create high quality simple yet highly effective commercial grade content quickly and effectively. We work with professional writers and proofreaders on a daily basis so you don’t have to.
By creating genuine high-quality pieces of content you will give your visitors a sincere real connection to your business. If done right your visitors will actually spread the word about your business for you, therefore growing your business.
Click here for more information about our content creation service.