Social Media Marketing – What You Need to Know
Social media takes on many different forms, including Internet forums, weblogs, social blogs, blogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
A huge mistake your business can avoid; is simply not having a REAL Social Media strategy.
A serious social media campaign generates social interaction online, if done correctly drives high-quality targeted traffic and leads to your website and in turn real people to your real-world business.
Developing a solid SMM strategy and branding your company on the top Social Media platforms while consistently contributing insight about your specific market is a big part of developing a solid fan base, which will help build the credibility, social proof, and overall success of your business.
Think of Social Media Like Networking Without Having to Leave the House!
Any savvy modern marketer knows that keeping up with the ongoing conversations in their marketplace is critical, and Social Media is a great way to do it.
At the end of this article we will introduce you to a powerful service that will help you harness the power of social media for your project or business venture.
When it comes to social media marketing right, you need a good understanding of how marketing is different on social media than traditional advertising or search engine marketing.
Understanding the demographics of your target market and how to develop a business model that speaks directly to your market is the name of the game.
Is Your Business Missing a Major Opportunity?
Most business owners are too busy running their business to learn the more advanced social marketing strategies and what all the new various platforms can actually do for business.
Most everyone’s heard of Facebook and YouTube, but there are hundreds of other up-and-coming social media sites as well. Your businesses should be leveraging at least a few of the top ten.
Here’s Our List of the Top 10 Most Popular Social Sites Your Business Can Use.
2. Google +
Can You Afford To Ignore Those Platforms?
To stay relevant, doing some form of social media is essential for success in today’s day and age. While the competition is getting smarter every day, if you ignore the changes in the web and commerce you are sure to be left behind. We’re living in a day and age where the survival of businesses depends upon business owners being at least semi up on emerging marketing trends.
Some social media platforms are more appropriate for some audiences and marketing strategies.
Pinterest has a much higher female user base and is picture oriented, so naturally is a great place for photographers to promote their business.
Instagram has picture sharing as well though is also well known for being a great platform for videographers to show off their work and drum up more business.
Twitter is an incredible marketing tool if you know what you’re doing, the great thing about Twitter is that short 140 characters post is the norm, so coming up with content is not that hard, the hard thing is coming up with ongoing fresh tweets every day. Either hire a social media manager or learn tools like HootSuite and dedicate a few hours a week to coming up with all of your content.
Linkedin is a great place for professional networking, new job opportunities and prospecting, allowing users to showcase their talents and newly it acquired skills. A must for any serious business professionals!
Whatever Platform You Choose, DO NOT SPAM!
A mistake that local businesses often make is that they think blabbing on social media where they advertise over and over which is seen by other people (even your good friends) is seen as spam in many people’s eyes and will begin to irritate your friends and family.
A Better Approach
By creating a content strategy and sharing insight in the form of goodwill (basically means give away free content) may seem counter intuitive to old school business types. However sharing your market expertise or simple insight on various social platforms (with continual effort) will effectively position yourself as the go to person in your sector. Not to mention creating this type of content, is much more likely to be shared than blatant self-promotion.
Sounds Like A lot of Work Right?
I’m sure you can imagine that having the budget to create high-quality content and post on all these various platforms consistently would be a great thing, most people should be able to understand how this would get the word out about your business much more cost efficiently than ever before. Most people can see the power in doing this, though you can likely also see that it would take a lot of work.
After all who has time to Tweet 8 times a day every day like clockwork, let alone post on the various other social media platforms?
To a smart business person, the necessary work would be completely justifiable, as long as it brings a good return on investment with a plan that actually makes sense.
Enter Our Social Media Domination System
After years testing hundreds of social media and Web 2.0 platforms with many different marketing strategies we have developed a Social Media Marketing System that connects your Business Website via your Blog to the top Social Media Platforms and gets the word out about your business in major ways and build your social following (audience) on auto pilot.
Best of all is completely track-able and measurable, so you can see exactly what is performing for your business and understand the correlation to business growth and return on investment.
We offer several social media packages with an ongoing content creation strategy. We do the heavy lifting, so you can focus on your business instead of trying to learn how to become a great content creator, SEO and SMM expert figuring out what to post, where to post and how to have it all connect back to your main site in the most effective manner possible without getting penalized by Google is no simple task.
Social Media Campaigns Uniquely Configured for Your Business
Kailua Kona SEO will customize a Social Domination Strategy uniquely tailored for your business and marketplace. Our team handles all your social media campaigns, so your business can begin experience the power of social media on autopilot.
Sit back and relax knowing that high-quality content is being created and promoted for your business on the top social media sites on a daily basis.
Social media integration is a big part of our overall business marketing traffic network system which one of our premier services we set up for our clients.
To learn more about our consultations click the button now